PART I. The Two-Tiered Brain
CHAPTER 1. The New Unconscious.
The hidden role of our subliminal selves … what it means when you don’t call your mother3
CHAPTER 2. Senses Plus Mind Equals Reality.
The two-tier system of the brain … how you can see something without knowing it4
CHAPTER 3. Remembering and Forgetting.
How the brain builds memories … why we sometimes remember what never happened5
CHAPTER 4. The Importance of Being Social.
The fundamental role of human social character … why Tylenol can mend a broken heart6
PART II. The Social Unconscious
CHAPTER 5. Reading People.
How we communicate without speaking … how to know who’s the boss by watching her eyes7
CHAPTER 6. Judging People by Their Covers.
What we read into looks, voice, and touch … how to win voters, attract a date, or beguile a female cowbird8
CHAPTER 7. Sorting People and Things.
Why we categorize things and stereotype people … what Lincoln, Gandhi, and Che Guevara had in common9
CHAPTER 8. In-Groups and Out-Groups.
The dynamics of us and them … the science behind Lord of the Flies10
CHAPTER 9. Feelings.
The nature of emotions … why the prospect of falling hundreds of feet onto large boulders has the same effect as a flirtatious smile and a black silk nightgown11
CHAPTER 10. Self.
How our ego defends its honor … why schedules are overly optimistic and failed CEOs feel they deserve golden parachutes12